Reporting
Lifecycle Master
Lifecycle Master
Retail Relationship Suite lifecycle stages from acquisition through loyalty and repurchase.
Active nurture
6,820
In cadence
Due for equity
1,240
Next 90d
At-risk (service)
640
No visit 14 mo+
| Stage | Households | Conversion | Next best action | Owner |
|---|---|---|---|---|
| Acquire | 2,400 | 18% | Digital credit app | Marketing |
| Sell | 1,820 | 42% | Trade equity alert | Sales mgr |
| Own | 8,960 | — | MPI & recalls | Service |
| Retain | 4,200 | 38% | Paid retention offers | CRM |
| Advocate | 1,180 | 26% | Referral bonus | GM |
Figures shown are illustrative MarketPoint prototype values for UI wiring; connect data sources when backend feeds are available.